What’s the most resilient parasite? An Idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules. –Leonardo DiCaprio as Cobb in Inception

Idea as virus. Fascinating.

As a writer, I’m very interested in the way ideas spread and why some stories become classics while others fall by the wayside. Two great books on the subject of idea spreading are The Tipping Point by Malcolm Gladwell and Made to Stick by Chip Heath and Dan Heath.

Then again, you COULD just hire Leo DiCaprio to plant the idea for you…

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